Shopify: Supporting Independents

As a follow up to the inaugural campaign, Let’s make you a business., Shopify wanted to plant a flag, proclaiming what they stand for. Supporting independent businesses is the core of why Shopify exists.  It’s not just something they do, it’s everything they do. From this insight, Supporting Independents was created.

The follow-up brand equity campaign, Supporting Independents, brought this belief to life by promoting independent businesses in the ads. All of the films were made entirely of Shopify merchant products and featured Shopify merchants. We also made our OOH and digital placements shop-able further supporting the merchants. The campaign featured over 400 merchants.

Results

• Brand Awareness exceeded client established KPI’s

Capabilities

• 360 Brand Equity Campaign (TV, OOH, DOOH, Digital, Social)

• Ecommerce