Shopify: New York Store Opening

Historically, Shopify has existed online, quietly powering over a million merchants. In 2021, they embarked on a new venture, a physical location in the country’s most storied city, New York. To do this, Shopify partnered with us to create a physical space for the 27,000 merchants to collaborate, connect and grow.

We were tasked to create a space that would inspire and resonate with the New York Merchant community. It needed to feel authentic to the City’s culture and energy but also reflect the Shopify brand.

In addition to the design of the physical space, we were also tasked with a campaign to drive awareness of the new space. The inspiration of that campaign came as a response to a NY Post op-ed that claimed “New York City is dead forever.” We found through research and Shopify’s own merchants, that the City isn’t dead, but was actually doing just as much as before. And from that insight, “New York is Dead, Doing” was created.

Capabilities

• Design, Retail Space

• Brand Awareness Campaign

• Social Campaign