Netflix: Netflix Haunts Your House

As Halloween 2020 approached, parents were scrambling to find an alternative to trick-or-treating given the global pandemic. So, Netflix partnered with us to create “Netflix Haunts Your House.” An A/R experience with Snapchat that leveraged some of the most beloved and spooky characters from our audience’s favorite shows.

The characters were activated by placing Snapcodes around the house. On Halloween when parents scanned the codes the characters came to life in a fun and animated way.

Results

• 150K organic Snap views

• 210k Snap uses

• Time spent on lens was 28% above Snapchat average

Capabilities

• A/R application

• Digital Advertising

• Social Integration