Frito-Lay: Doritos Duet Roulette

In 2021 Doritos brought back a cult favorite, Doritos Roulette, 1 in 25 chips is mind-blowing hot.

Enjoying the snack was like a game of Russian Roulette. To bring awareness to the product launch we hacked the popular TikTok trend, duets, and created “Doritos Duet Roulette.”

We enlisted 6 prominent influencers and created an original track with TikTok to bring attention to the program and it’s hashtag, #DoritosDuetRoulette.

But we didn’t stop there, we also pioneered TikTok’s e-commerce feature so viewers could also buy the product without leaving the platform.

Results

  • +10B Brand Interactions

  • 3300% increase in TikTok followers

  • #DoritosDuetRoulette trended within a day

  • 100+ UGC videos created

  • Product sold out within a few days and in some cases being re-sold 10X their original price.

Awards

  • 2022 Webby Award

  • 2022 Bronze Clio

  • 2022 Cannes Shortlist, Direct Excellence

Capabilities

  • Influencer Marketing

  • Ecommerce

  • Digital Advertising

Tiktok header.png
Social .png
Influencer Box.png
App View 1.png
App View 2.png
App View 3.png
Previous

Roku: "Ok Roku does that."
Next

Netflix: Netflix Haunts Your House