Roku: Ok, Roku does that.

In 2020 Roku was in about 50 million homes and was streaming 58 billion hours of content. The company was the undisputed leader in streaming, but wanted to take their brand to the next level. They wanted to differentiate themselves from the competition and own the streaming ecosystem.

Despite being a popular product, they had low brand awareness. We started with a strategy built on consumer insights and the product truth, “it just works.” From there, we created an omni-channel campaign that focused on simplicity and ease of use.

The campaign launched with a :60 film along with OOH, DOOH, social and digital in major cities across the country. We then launched :15/:30 product feature spots focusing on the key differentiating features like Private Listening, Universal Remote and Voice Search.

Results

• The campaign exceeded brand awareness KPI’s set by client.

• An increase of purchase intent and feature awareness was also achieved.

Capabilities

• 360 Brand/Product Campaign (TV, OOH, DOOH, Digital)

• Performance Marketing

• Contextual Targeting