Samsung: Invasion #withGalaxy

Every Samsung Galaxy device comes with a pre-installed loyalty app called Members. The problem? Only 0.03% of owners open it. To change that, we leveraged one of the most anticipated movies of the year – The Rise of Skywalker – and built an A/R experience directly into the app that allowed users to see all the iconic Star Wars ships in the sky.

But here’s the cool part: Through an auto-update of the Members app, we silently dropped the experience into all of our 50 million phones. Overnight. To let people know, we released a video of the Millennium Falcon arriving at the film’s premiere in LA – and the Internet did the rest. 

Results

• +27% in Members App downloads

• +31% Samsung Members app daily usage

Capabilities

• A/R development

• In-app integration

• Digital Advertising

• Social integration

• Partnership Marketing