Samsung: Galaxy S8 Product Launch

The Samsung Flagship Galaxy S8 launched in the Spring of 2017. Just six months earlier Samsung faced the biggest crisis it’s ever faced as a brand. Five million Note 7 devices were recalled when a battery design flaw caused the device to catch fire.

GS8 was the most ambitious product launch campaign to date for the device maker. It followed months of safety messages and aimed to mark a fresh start for the company. The ask was for a campaign that felt “human” and “real.”

The end result was a campaign that had a Zen like feel and used nature as the backdrop to showcase the innovations and features of the phone.

The campaign had several elements to it, beginning with an ambitious launch in Times Square that connected over 40 different screens to bring the campaign key visual to life and create a truly immersive experience.

The campaign also included :60, :30, :15 films, OOH, DOOH, Social and Digital placements. The nature backdrop also made the campaign relevant to a global audience with little need for translation.

Awards

• Cannes, Bronze Lion, OOH

• D&AD, Wood Pencil, Spatial Design

• London International Awards

Capabilities

• 360 Product Launch Campaign (TV, OOH, DOOH, Digital, Social)

• Spatial Design, Interactive OOH